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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07023_Field_TCUM T588.txt
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collective organization for newsgathering. This effort became
the basis of the Associated Press, which, in turn, sold news
service to subscribers. In one sense, the real meaning of this
form of the electric, instant coverage was concealed by the
mechanical overlay of the visual and industrial patterns of print
and printing. The specifically electric effect may seem to appear
in this instance as a centralizing and compressional force. By
many analysts, the electric revolution has been regarded as a
continuation of the process of the mechanization of mankind.
Closer inspection reveals quite a different character. For
example, the regional press, that had had to rely on postal
service and political control through the post office, quickly
escaped from this centre-margin type of monopoly by means of
the new telegraph services. Even in England, where short
distances and concentrated population made the railway a
powerful agent of centralism, the monopoly of London was